Originally planned to be a single email and one corresponding flyer, this project targeted a niche market of customers interested in wine and culinary travel excursions. Feedback on my designs from management and executive leadership was so positive, the company decided to push forward with plans for additional and ongoing niche categories including topics such as alumni, gardening, and religion.
I carefully selected and edited imagery and layout based on relevance to the listed tours and niche topic, as well as color, lines, and shapes within each image.