UI & Graphic Designer
UI & Graphic Designer
This project was a complete redesign of Globus’s weekly emails distributed worldwide to travel agents in order to provide more engaging and relevant content to our B2B partners. The first week we saw an immediate increase in engagement, and within 3 weeks of launching my new design, our open rates doubled and CTR on video headers tripled.
To keep the visuals interesting, I updated the theme color every week based on the header image or video.